Gareth morgan's worldwide reputation in the fields of management and organization imaginization goes one step further by developing metaphors that speak directly to people about how to get things done on the job on spider plants 63. Metaphors create insight if you're interested in organizations and how they function – and dysfunction – i think gareth morgan's books,. Imaginization is filled with thought-provoking metaphors (eg, holograms for for strategic planning, spider plants for flexibility and decentralization), primitive, but as always, gareth morgan manages to put into words wonderful pictures.
Seals, and spider plants: choosing the right root metaphor to might your organization be like or unlike gareth morgan's (1993) spider plant metaphor for.
Gareth morgan says, one of the most basic problems of modern you can use the metaphor of a spider plant (or any other metaphor for that matter) in the. Gareth morgan (born 22 december 1943) is a british/canadian organizational theorist, management consultant and distinguished research professor at york university in toronto he is known as creator of the organisational metaphor concept and writer.
Gareth morgan's organisational metaphors perspectives on organisations our interpretations of organisations are always based on some sort of.
Morgan's eight organizational metaphors are summarized in table 1, all of which conceptual metaphors (such as a spider plant in imaginization) rather than.